“So, Popular Mechanics wrote a piece for ‘everyone.’ Which is adorable, because who even is ‘everyone’ anymore? Meanwhile, Phys.org looked at their niche of hardcore science enthusiasts and said, ‘You want data? Here’s a simulation that’ll melt your brain.’ And the niche crowd loved it. Because when you respect your audience, they stick around — unlike those of us still trying to please ‘the general internet,’ aka no one.”